Secrets Shhh are known for high-quality jewellery designed exclusively using conflict-free, responsibly sourced lab-grown diamond and gemstone simulants.
Our brand was born in the Noosa region of Queensland, Australia 25 years ago. This part of the world is surrounded by pristine national parks, protected wildlife habitats, and world class waterways, spanning 87,000 hectares as the UNESCO Noosa Biosphere Reserve. It is here that we drew inspiration to turn away from the mined diamond industry, choosing instead beautiful, synthesised diamond and gemstone alternatives that could help to preserve our environment.
Since that time, our statement to the world continues to gain momentum as luxury jewelry customers seek an alternative to mined gemstones and their impact on the planet.
Secrets drive to becoming a ‘force of good’ business will empower future strategic and operational decision-making across our entire business, ensuring we remain future-focused to achieve responsible outcomes that minimise our environmental and social impact locally, and globally.
Our Sustainability Goals
Sustainability is woven into the fabric of our DNA. It drives our business strategies, our market positioning, our product development, and design, and aligns with our customer expectations.
Globally, the United Nations Sustainable Development Goals (SDGs) lead the way towards sustainable, ethically responsible business strategies. There are 17 SDGs that have been adopted by the UN to advance change and transformation towards achieving key 2030 targets. These SDGs can be broken down into 3 core impact areas – Biosphere, Society and Economy, as shown in the graphic below.
Our Sustainability Pillars
Secrets have highlighted a number of key SDGs that correspond and resonate with our business. These primary goals for the basis of our Sustainability Pillars, which drive our current sustainability strategy, roadmap and focus, and will continue to expand as our operations innovate and grow.
Our Communities
We work to create a positive impact within our wider communities, with a focus on:
• equality for women;
• addressing human rights issues; and
• improving labour rights, working conditions, poverty, education, opportunity and health.
Our People
We provide opportunity for personal growth and financial success through:
• ongoing support and development programs;
• fair and safe working conditions;
• a commitment to increasing diversity and equality within our teams; and
• celebrating achievement with recognition and rewards.
Our Sustainability Promise
Secrets-Shhh pioneered change in the jewellery industry over two decades ago by turning away from mined diamonds and gemstones. Our focus shifted exclusively to sustainable alternatives that come with a promise for a better product and a better future. As we proudly continue this journey, we recognise the importance of this promise to our customers, our people, and the global community.
